Company Claims Paper Labels Can Make Craft Beers Shine.
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WISCONSINREPORT.COM (09/18/2014) – NewPage Corporation is trying to convince small brewers everywhere that their craft beers will have a better chance in the marketplace if NewPage speciality paper labels are used. NewPage, headquartered in Miamisburg, Ohio, owns paper mills in Wisconsin, Kentucky, Maine, Maryland, Michigan, and Minnesota.
NewPage Corporation, a leading supplier of specialty papers, launched the fourth edition of its PAPER@WORK Brief series at Labelexpo Americas titled, UNTAPPED POTENTIAL: How paper labels make your craft beers shine.
This new PAPER@WORK Brief explores how the rapid growth of craft beers in America is creating a greater need for breweries to better differentiate themselves in a crowded cooler, and how paper labels can be used in compelling new ways to better connect with consumers.
“A renaissance of local brewing is taking place all across America,” said Ed Buehler, vice president of specialty papers for NewPage.
“The changing tastes of consumers are driving bold new opportunities for craft beers, and our new brief outlines the role paper beer labels can play in conveying a brewery’s core values, as well as techniques for using paper to attract and inspire consumers,” Buehler continued.
NewPage is a leading producer of printing and specialty papers in North America with $3.1 billion in net sales for the year ended December 31, 2013. NewPage is headquartered in Miamisburg, Ohio, and owns paper mills in Kentucky, Maine, Maryland, Michigan, Minnesota and Wisconsin. These mills have a total annual production capacity of approximately 3.5 million tons of paper.
The company’s portfolio of paper products includes coated, supercalendered and specialty papers. These papers are used in commercial printing to create corporate collateral, magazines, catalogs, books, coupons, inserts and direct mail as well as in specialty paper applications including beverage bottle labels, food and medical packaging, pressure-sensitive labels and release liners.
PAPER@WORK is an ongoing series of briefings from NewPage detailing a spectrum of important topics impacting the world of specialty papers. A free copy of the Paper@Work Brief can be downloaded at http://www.wherepaperworks.com.
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