Anheuser-Busch Unhappy With NFL’s Handling Of Player Conduct

WISCONSINREPORT.COM (09/16/2014) [SPORTS] – Anheuser-Busch, the parent company of the official beer of the NFL, issued a strong statement expressing its displeasure over how the league has responded to its players being connected to incidents of domestic violence and child abuse.

“We are disappointed and increasingly concerned by the recent incidents that have overshadowed this NFL season,” a representative for Anheuser-Busch said in a statement. “We are not yet satisfied with the league’s handling of behaviors that so clearly go against our own company culture and moral code. We have shared our concerns and expectations with the league.”

McDonald’s, Visa and Campbell Soup Co. say they have also voiced similar concerns to the league.

Later Tuesday afternoon, the NFL responded to Anheuser-Busch’s remarks.

“We understand. We are taking action and there will be much more to come,” NFL spokesman Brian McCarthy said.

Anheuser-Busch commits about $200 million a year in rights fees and additional advertising to the NFL and is in the fourth year of a six-year deal it signed in 2011 that makes Bud Light the official beer of the league. In the last year, more Bud Light has been sold in the United States than any other beer ($5.28 billion at retail). One out of every five beers bought is a Bud Light.

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