Those Who Control Airwaves Control Thoughts And Actions.

WISCONSINREPORT.COM (09/19/2014) [GARYTALK] – One of my Facebook Friends in the broadcasting industry posted something she had seen somewhere. It won’t come as a shock to the thousands who have felt the sting of radio’s downsizing, but, it still hurts to see it in print: CBS MONEY WATCH asked, “Will these 10 jobs disappear?” Broadcast Announcer was Number 6. My Facebook Friend’s status post made my mind start whirling.

fingers-on-keboard_uswebdaily-background_800x500That post prompted other Facebook Members to add their comments at the bottom of her status post, and, it awoke an old pet peeve of mine. I don’t often participate in adding my comments to posts by my Facebook Friends, but, this was one of the times I had to get something off my chest. So, I added some of my own comments to my Facebook Friend’s status post, regarding the trend of fewer and fewer, live people manning broadcast booths at radio stations around the USA.  I didn’t complete all of my thoughts on Facebook, so, I’ll do my best to elaborate here:

Downsizing in Radio Broadcasting began when the FCC, many years ago, relaxed rules about how many stations one company could own. It has easily gotten to the point now where only a handful of companies own most of the stations in the United States. It’s also often that one company owns all or most of the stations in cities which have multiple stations.

For starters, there are three things wrong with that scenario: (1) Too much control of information and one-sided political viewpoints. (2) One staff for many stations instead of many staffs for many stations. (3): There have been fewer and fewer Broadcast Announcer jobs available each decade for several decades, due to station automation and the multiple station ownership trend.

It can happen to anyone in Broadcasting at any moment. I hate to say it, but, I would not be surprised that there will be no actual people behind “live” microphones at any radio stations, anywhere in the U.S., except for Rush Limbaugh and others who mislead listeners with inaccurate, not fully truthful accounts of what is going on in the world.

Of course, sadly, that’s probably what was planned all along, when multiple radio station ownership rules were changed. Did you notice, or realize, that most of the radio stations in this country are owned, managed and manned by people who lean toward the Republican Conservative side of the political spectrum? You can bet that’s not by coincidence.

Control The Airwaves and You Ultimately Control How and What Your Listeners Think, especially if listeners have no other source for information and opinion. If listeners in any particular community, anywhere, are bombarded with a steady diet of Slanted Shock and Awe, It’s logical that those listeners attitudes and thought processes will be changed. Do you think there’s no connection?

As proof of my contention: There’s a State Assembly Seat that had been held by a Democrat for more than three decades. During that time he was an excellent representative for the area, doing so with high ideals and constant concern for his constituents. Also, during the time he served in that capacity, the local radio station presented a variety of viewpoints, giving the listener accurate information about issues from as many sides as possible, so listeners could make up there own minds.

Then the station was sold; programming became all Republican, so-called “Conservative” views, all the time, and the minds of people began to change, until, a Republican was able to gain enough votes to overtake the veteran statesman. I’m sure an abundance of anti-incumbent advertising dollars had something to do with unseating the Democrat, but, this is about the undue influence wielded by the one-sided viewpoints coming from far too many radio stations around the country, and, it, unfortunately, being the ONLY radio viewpoint available in far too many communities.

It is logical that those who control the airwaves also control the thoughts and minds of men and women. If you tell people what to think often enough, they will soon believe it must be true, and the thoughts inside their heads are there own. And, they will act accordingly at the voting booth, often going against “common sense”; against the “logical”; against the “better choice”; and against “their own interest”.

The sad thing is, it has been happening far too often, to a large degree because the average listener to local radio does not have more than one set of voices to listen to for the information they should be getting so they can make up their own minds. People have even been electing political office seekers who turn out to be, for example, Governors, Senators, and Representatives, who take rights away from the people who elected them. Through these actions, these elected officials threaten the way of life that we “all”, deep down, want to continue.

Let’s hope that people wake up to the reality that, if they are listening only to so-called “Conservative” talk radio and only viewing Fox-News, etc.,  they are not really in control of their own thoughts, nor of the urges to vote the way they do. It’s best to hear news and opinion from more than one source, from more than one viewpoint, from more than one slant. Then, maybe, you’ll actually come to a decision, an opinion, a thought, an action, that is based on having all of the information you need to come to a sane, rational and logical choice, not one that you were TOLD was the “right” choice.

The trouble is, most communities no longer have more than one commercial station providing news, information, opinion, conversation and talk programming. That situation is largely because a handful of companies own far-too-many radio stations and other news and information outlets in this country.

There must be diversification of ideas from all sides available to all of the residents of the United States, So We Can Keep The Freedoms This Country Was Built On. So we continue to have the FREEDOM to think the thoughts and do the things we want to do, because WE think it is the correct thing for us to think and do, not because we were duped into believing what that one-sided voice coming from our radio speaker drummed into us.

Something must be done about Multiple Radio Station Ownership Regulations. Those Who Control the Airwaves Control the Thoughts, Minds and Actions of Men and Women.That, at the very least, is Detrimental to the Well-Being of Our Democracy.

NOTE: This article by Gary W. Morgan was originally a February 10, 2012 GaryWords commentary, reprinted February 14, 2016 at –

NOTE: Gary W. Morgan has been involved in the communications industry professionally since 1967, serving in various capacities in the newspaper world and over-the-air radio broadcasting. He is now the semi-retired Founder and Editor of and creator of several other websites.

WISCONSINREPORT.COM ( is not affiliated with Wisconsin Government or any state agency, department, entity, or other website or printed publication with Wisconsin in it’s name. Established in 2002, we operate completely independent from political parties and other forms of outside influence. Our Mission is to report the truth, the whole truth, and nothing but the truth. We are WiscReport on Twitter and Facebook. A Morbizco Internet Media online publication. –

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